Year-Round LTOs with Monin

Limited Time Offers (LTOs) can be implemented throughout the entire year, not just for fall and winter holidays. LTOs are significant because there is a day for everything and an opportunity to promote new flavors into menus regardless of the season. When it comes to offering versatile LTOs, incorporating Monin products makes it effortless to ensure quality tastes in your menus with premium products available year-round with no limitations on seasonality.

Monin has been around for over a century and has become a global reputation for quality. They are devoted to their tradition of authenticity and are fully committed to providing customers with wide ranges of superior flavoring solutions naturally sourced from all around the world.

Striving to be the Brand of Choice, Monin provides creative Beverage and Culinary flavor solutions to make all customers successful. They also take pride in producing the largest variety of high quality, great-tasting products that are guaranteed to be free from artificial flavors, colors, preservatives, and sweeteners.

LTO Launch Trends

Following and staying informed on LTO trends is crucial because people are frequently searching for the next viral phenomenon. Based on collected data, about 35% of consumers strongly agree they’re more likely to try a new flavor if it’s only available for a limited time. Therefore, running a limited time offer for at least six weeks allows time to generate buzz and measure interest surrounding new items.

An average LTO launch has about six to eight products and flavors in a single launch and in a single window the count of limited time offered product and flavor launches range from one to eighteen. Monin states the top coffee and bakery chains have an average of about five to six launch windows annually.

Monin’s Reason for the Seasons

According to Monin, consumer flavor preferences tend to change depending on the seasons. 42% of Millennials and 40% of Gen X shift their cravings seasonally, while 36% of Gen Z and 33% of Boomers alter theirs. Overall, 33% of all consumer preferences are based on whatever the current season is.

Establishing seasonal menus year-round fosters a sense of urgency and provides a low-risk way to try out new flavors. It also attracts both new and existing customers and increases orders placed in restaurants in general by 26%.

Monin’s Seasonal Flavors

1. Fall Flavors

2. Winter Flavors

3. Spring Flavors

4. Summer Flavors

Monin’s List of National Holidays to Celebrate

Incorporating these holidays into your menus with LTOs will bring traction to your business.

Here are a list of days to celebrate annually.

January: Hot Tea Month

  • 1st: New Year’s Day
  • 15th: Whipped Cream Day
  • 15th: Strawberry Ice Cream Day
  • 24th: Peanut Butter Day
  • 25th: Irish Coffee Day
  • 27th: Chocolate Cake Day
  • 31st: Hot Chocolate Day

February: Cherry Month, Grapefruit Month

  • 1st: Dark Chocolate Day
  • 3rd: Carrot Cake Day
  • 6th: Frozen Yogurt Day
  • 14th: Valentine’s Day
  • 19th: Chocolate Mint Day
  • 20th Cherry Pie Day
  • 26th: Pistachio Day
  • 27th: Strawberry Day

March: Peanut Month, Sauce Month

  • 1st: Barista Day
  • 8th: Intl Women’s Day
  • 17th: St. Patrick’s Day
  • 19th: Chocolate Caramel Day

April: Brunch Month, Pecan Month

Note: Good Friday and Easter Sunday occurs in the first Friday and Sunday after the Full Moon that happens on or after the spring equinox.

  • 1st: April Fool’s Day
  • 2nd: Peanut Butter & Jelly Day
  • 5th: Caramel Day
  • 13th: Peach Cobbler Day
  • 22nd: Earth Day
  • 23rd: Cherry Cheesecake Day

May: Barbecue Month, Strawberry Month

Note: Mother’s Day takes place on the second Sunday in May yearly. Memorial Day is always observed on the last Monday of May.

  • 5th: Cinco de Mayo
  • 13th: Apple Pie Day
  • 21st: Tea Day

June: Candy Month, Iced Tea Month, Rose Month

Note: Father’s Day is celebrated annually on the third Sunday in June.

  • 3rd: Donut Day
  • 5th: Gingerbread Day
  • 10th: Iced Tea Day
  • 16th: Fudge Day
  • 19th: Juneteenth
  • 22nd: Mango Day

July: Blueberry Month, Ice Cream Month, Watermelon Month

  • 4th: Independence Day
  • 7th: Chocolate Day
  • 16th: Cherry Day
  • 17th: Ice Cream Day
  • 27th: Crème Brulée Day
  • 30th: Cheesecake Day

August: Peach Month

Note: August is also the beginning of Back-to-School season.

  • 3rd: Watermelon Day
  • 4th: Chocolate Chip Cookie Day
  • 10th: S’mores Day
  • 14th: Creamsicle Day
  • 20th: Lemonade Day
  • 30th: Toasted Marshmallow Day

September: Honey Month

Note: Labor Day is commemorated on the first Monday of September every year.

  • 12th: Chocolate Milkshake Day
  • 13th: Peanut Butter Day
  • 21st: Chai Day
  • 22nd: White Chocolate Day
  • 26th: Pancake Day
  • 29th: Coffee Day

October: Apple Month

  • 1st: Pumpkin Spice Day
  • 7th: Frappe Day
  • 14th: Dessert Day
  • 26th: Pumpkin Day
  • 28th: Chocolate Day
  • 30th: Candy Corn Day
  • 31st: Halloween
  • 31st: Caramel Apple Day

November: Peanut Butter Lovers Month, Pomegranate Month

Note: Thanksgiving is celebrated on the fourth Thursday of November and Black Friday follows.

On average, November is the month that has the most nonalcoholic beverage releases as operators begin introducing new flavors for winter.

  • 1st: Cinnamon Day
  • 8th: Cappuccino Day
  • 11th: Veterans Day
  • 20th: Peanut Butter Fudge Day
  • 23rd: Espresso Day
  • 28th: French Toast Day

December: Exotic Fruits Month

  • 1st: Pie Day
  • 2nd: Peppermint Latte Day
  • 4th: Cookie Day
  • 8th: Brownie Day
  • 13th: Cocoa Day
  • 15th: Cupcake Day
  • 24th: Eggnog Day
  • 24th: Christmas Eve
  • 25th: Christmas Day
  • 26th: Candy Cane Day
  • 31st: New Year’s Eve

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